Since its inception, voice recognition has come a long way to the current latency which we have now.
The real purpose was that Alexa should respond to any natural language of human being.
Or it would not exist today.
One of backbones is the user interface, the voice. It should be able to understand all accent, any frame of sentences. Well, to be more accurate, it learns with more use. Thanks to its built in machine learning infrastructure. Now this is what everyone likes about it. And there seems to be no threat felt among the many who took part in the most reasonable survey by AI Vision.
Nearly 80% love to work with Alexa or Echo and accept the technology as an day to day activity. While Spotify has already has proved much when its output is based on the individual user experience, same focus would be expected in any area of the field when the user experience is the data on which the machine decides from crops, textile and even to the aviation industry.